• Kay Nordenbrock

Internal Communications can do a lot for you

Internal Communication should be part of any companies’ communication plan. If it’s not, it’s safe to say you’re doing something wrong. It doesn’t m atter if you’re a start-up with less than ten employees or a huge multinational corporation. Internal Communications, or IC, comes in many forms and can be implemented by any type of company.

For those who are not familiar with the concept, IC is very easily explained. It’s simply marketing and public relations measures by your company, for the employees of your company. The advantage that marketers or the human resources department have is that they know the target audience much better than any regular marketer ever could. But that’s something we can talk about in another article.

Let’s talk about what good internal communication can do for your company.

It gets your employees involved

The main goal of your IC-Strategy should be to get your employees involved with the various dealings of your company. When employees just work on their tasks day in, day out and have otherwise no idea what’s going on, it can feel very isolating and pointless to keep doing what you do.

That’s why it’s important to share updates on projects, tell employees how their work impacts the company, be transparent about the company’s goals and how you progress with that. Also give the employees a chance to voice their own opinion about company matters. Not all employees want to be involved like that but those who do, are even more grateful for it.

It gives them a sense of belonging and a reason to keep doing what they do. It’s the best form of motivation you could give to any employee.

It grows you stronger as a brand

Now you got your employees involved, that’s great! But don’t stop there. There is much more IC can do for you. Like good marketing, IC is not only about the product, your company, it also builds a culture around it that people can identify with.

Your company culture is made up of everything that represents your company in any way. The way you communicate, your values, goals, your colors and logo, leadership style, your regular marketing and basically anything you do. You can be a hip, young start-up, a multinational corporation with lots of history or anything in between. Any culture is valid, the important thing is how and that you communicate it to your employees.

If you manage to communicate your culture well, employees can and will identify with it. It makes them feel like they belong to a team that chases the same goals with the same attitude and values. If that’s the case, employees will be happy to talk about your company to their friends and family and tell them what they do every day to achieve these shared goals of the company.

That in turn strengthens your brand not only inside the company but also to the outside world.

It gives you a new perspective on things

Just like good marketing, Internal Communications should be a two-way street. It’s not enough to inform employees about what’s going on in the company, they should also be able to give feedback and their opinion on things. That can come in many forms like forums, e-mails, in-person communication, surveys and more.

Encouraging this kind of conversation achieves two things at once. it gets employees involved again and it makes them feel like they have a say in things, plus they are part of shaping the future. If their feedback is taken seriously, in the best case it leads to discussions about current matters and projects that are going on in the company.

Those discussions can give you a new perspective on things, maybe a new, better way to do things or an angle you have missed before. These are the kind of things that can develop a company and help making it a better place for everybody involved, if taken seriously.

I’m sure there are plenty more purposes of Internal Communications but these are the ones that I feel are most important for any company. Feel free to comment here or on social media. I want to hear what you have to say about the topic.